N.E.R.D – NO_ONE EVER REALLY DIES

Regardless of whether anyone needed to hear this record, certainly no one needed to make it. It was famously documented in 2003 that, at one point, 43 percent of songs on U.S. radio (and 20 percent in the UK) were Neptunes-produced; the team of Pharrell Williams and Hugo Chavez were having to stagger releases, essentially to stop all their own songs competing against each other in the charts. With a hit-making machine already in place, the addition of Shae Haley to establish N.E.R.D. allowed Pharrell a playground for his more audacious off-cuts. On NO_ONE EVER REALLY DIES, their first output since 2010’s wildly inessential Nothing, the trio’s meandering avant-rap is somehow more encumbered by its lack of ideas than its lack of editorial savvy.

Continue reading at Drowned in Sound

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