Pete Wentz is driving around LA, speaking to me over the phone about his newly-launched range of jewellery and apparel, Ronin. As far as rock star business enterprises go, it’s certainly extravagant, and the website’s description of the rings, pendants and hoodies held therein – “born out of the idea of wandering, a samurai without a master, and the free dreams that accompany facing the world on your own” – adds to the initial sense that Wentz’s professional career may have ballooned into parody, the kind of project Connor 4 Real from Popstar: Never Stop Never Stopping might have signed off on. “We would go and sample products in the jewellery district in downtown LA, learning why one gold looks more yellow than the other,” he tells me when I ask about it. “It’s been a really interesting learning experience.”
But then Pete Wentz, to borrow Lana Del Rey’s favourite American poet Walt Whitman, is large; he contains multitudes, and some of those multitudes just happen to involve samurai-themed lockets. Among other projects, he owns a clothing company, a film production company, a nightclub, and a minority share in American USL soccer team Phoenix Rising. “It scares me sometimes, watching him,” Patrick Stump once joked. “The two seconds you’re not with that dude he’s made 30 decisions that are going to affect our band for the rest of the year.”
Ah yes: he’s also, you may recall, the bassist in Fall Out Boy.
Continue reading at Clash